Real estate professionals have a positive brand image among the French, according to a survey conducted by
and initiated by the National Federation of Real Estate (FNAIM). The French have a strong confidence in real estate professionals and consider them as essential, calling on them well before a notary, an expert or a private individual to solve their housing problems.
I. Misconceptions about real estate professionals
The FNAIM has launched this
survey to denounce misconceptions about real estate professionals
. Real estate professionals do not do a useless job, they are not perceived negatively by their customers, expectations from their services are increasingly complex, and the FNAIM plays a role in the choice of an agency.
II. Specific customer expectations
Clients have specific expectations of real estate services, and these expectations vary depending on the type of action to be taken.
Traditional services are used less by young people under 30. There are also differences between the provinces and the Paris region, with a higher demand for tenant relationship management in the provinces and a higher demand for rental support in the Paris region.
For the purchase of a property, the most used services are the organization of visits of properties for sale, legal and regulatory support during a transaction and the diagnosis of a property. For the sale of a property, the fair valuation of the property, the ability of the professional to market the property and to sell it at the client's price are the three most frequently cited services.
For the renting of a property, the securing of the transaction, the total assumption of responsibility for the management of the property, the guarantees for the unpaid rents or the degradations and the management of the relations with the tenants are the main expectations.
III. The use of the Internet
The Internet is considered an indispensable tool, but the French say it is complementary to contact with a professional. However, IFOP notes that the perception of the usefulness of the professional as a complement to the Internet decreases according to the age group.
In summary, real estate professionals have a positive brand image
with the French and are considered essential to solving housing problems. Clients have specific expectations of real estate services, which vary depending on the type of action to be taken. Finally, the Internet is considered an indispensable tool, but the French say that it is complementary to contact with a professional.